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Blackandgold Design (Shanghai) Co., Ltd. wins Iron at the prestigious A' Packaging Design Award with Nestle Mr. Banana Ice Cream.

Blackandgold Design (Shanghai) Co., Ltd.'s groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Nestle Mr. Banana Ice Cream” by Blackandgold Design (Shanghai) Co., Ltd. has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2022, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Nestle Mr. Banana Ice Cream but also emphasizes the influential role of Nestle (China) Ltd. in elevating standards within the packaging domain.

The visionary behind “Nestle Mr. Banana Ice Cream” Blackandgold Design (Shanghai) Co., Ltd., has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Nestle Mr. Banana Ice Cream” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Nestle Mr. Banana Ice Cream

Mr. Banana is coming back after retreating from market for over 10 years. The new design alters its way of expression from Rock to Rap to attract young consumers. A pair of sunglasses becomes the visual hammer for packaging and creates a powerful impact in fridge. There are different phrases, one character of which is replaced with the homophone Jiao (meaning banana in Chinese), on each packaging to resonate variant consumers' attitudes towards life. Ideally, consumers can select the packaging, hold it, take selfie and upload it to social media to create a social buzz.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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