FOR IMMEDIATE RELEASE

SAIC and Star wins Golden at the prestigious A' Interface, Interaction and User Experience Design Award with MG Next Generation Companion App.

SAIC and Star's groundbreaking Interface sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Interface, Interaction and User Experience Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “MG Next Generation Companion App” by SAIC and Star has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2024, in the highly competitive interface, interaction and user experience design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the MG Next Generation Companion App but also emphasizes the influential role of SAIC Overseas Intelligent Mobility Technology Co., Ltd. in elevating standards within the interface domain.

The visionary behind “MG Next Generation Companion App” SAIC and Star, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “MG Next Generation Companion App” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning interface.

About MG Next Generation Companion App

The MG app is a mobile and watch companion for car owners. The main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Interface, Interaction and User Experience Design Award honors outstanding design of websites, mobile applications, software interfaces, game interfaces, wearable interfaces, virtual reality interfaces, augmented reality interfaces, dashboard designs and more.

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