FOR IMMEDIATE RELEASE

"At Leash": A Stylish and Customizable Pet Accessory Set Recognized for Design Excellence

"At Leash" reimagines the everyday pet collar and leash by blending fashion-forward aesthetics with practical functionality. Developed in Shanghai and launched in 2024, the set features signature perforations-dubbed Juju holes-that allow pet owners to personalize their pet's look with attachable charms. Crafted from durable, water-resistant TPU-coated webbing, the design ensures both longevity and comfort, while sophisticated colorways and a wide profile provide a modern, premium feel.

Key to the innovation is the effortless snap buckle mechanism, which allows for quick, secure fastening and removal. The adjustable leash handle adapts to various carrying styles, including handheld, waist-worn, or crossbody, enhancing convenience for owners on the go. The wide collar distributes pressure evenly, ensuring a comfortable fit for pets of all sizes. Every detail, from the precision-reinforced charm holes to the multi-way adjustable handle, has been meticulously engineered through rigorous prototyping and user testing.

Inspired by the desire to elevate pet accessories beyond basic utility, Lance Francisco's design addresses a gap in the market for products that reflect both personal style and pet well-being. The award-winning "At Leash" not only stands out for its customizable features and premium materials but also sets a new standard for expressive, functional pet gear. The recognition by the A' Design Award underscores its contribution to improving quality of life for pets and their owners, making daily walks a uniquely stylish experience.

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