FOR IMMEDIATE RELEASE

Base Visual Identity: Bridging Heritage and Modernity in Chinese Religious Goods Branding

Base, a Singaporean brand dedicated to redefining Chinese religious goods, has been recognized with a Bronze A' Design Award in 2025 for its groundbreaking visual identity system. Designed by Lance Francisco in Shanghai, the project draws inspiration from the intricate art of Chinese knotting, a symbol of unity and good fortune deeply rooted in Buddhist and Taoist traditions. This identity system skillfully bridges the gap between cultural heritage and modern aesthetics, ensuring that traditional values remain relevant and accessible to contemporary audiences.

The unique logo for Base subtly incorporates the letter "b" within a woven structure, reflecting continuity, legacy, and the cyclical nature of belief. Repetitive patterns and a refined palette of black, red, and gold evoke both elegance and spirituality, while custom woven-style graphics provide immediate recognition across all brand touchpoints. The design's adaptability allows seamless integration into packaging, digital platforms, and environmental branding, enhancing the ritual experience and making religious goods more visually appealing to younger generations.

Developed through a rigorous research process that combined cultural studies, consumer insights, and material exploration, the identity system responds to a clear market need for modernized yet authentic religious goods. Overcoming the challenge of balancing ornate tradition with minimalist modernity, Francisco's work ensures that Base's brand presence is both meaningful and contemporary. The award-winning design not only elevates the perception of Chinese religious goods but also sets a new standard for culturally rooted branding in the global market.

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