FOR IMMEDIATE RELEASE

Indian Absinthe Royal Treasure Edition: A Fusion of Tradition, Craftsmanship, and Contemporary Luxury in Liqueur Packaging

Indian Absinthe Royal Treasure Edition, designed by Dheeraj Bangur, has been awarded the Golden A' Packaging Design Award 2025, recognizing its outstanding achievement in merging traditional artistry with modern luxury. Developed in Jaipur between November and December 2024, the design pays homage to the mystique of ancient elixirs, encapsulating a rebellious spirit and deep herbal complexity in a collector's edition emerald-green bottle.

This heritage liqueur stands out for its infusion of exotic botanicals and wormwood, offering a rich, layered flavor profile that intrigues the senses. The packaging is meticulously crafted, featuring a handmade textured paper label, elegant embossing, and luxurious gold foiling. The debossed botanical patterns and handcrafted wooden cork adorned with an embossed metal seal elevate the tactile and visual experience, ensuring each unboxing is as memorable as the drink itself.

The design draws inspiration from vintage distillery pots and classic perfume flasks, achieved through extensive research, digital modeling, and collaboration with skilled artisans. Overcoming challenges in sourcing materials and executing intricate details, Bangur's approach balances old-world charm with contemporary sophistication. The result is a packaging design that not only preserves tradition but also redefines luxury in the world of heritage liqueurs, making Indian Absinthe Royal Treasure Edition a true collector's item and a testament to Indian craftsmanship.

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