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/COMMUNICATION/newswire -- COMO, CO, ITALY -- FRIDAY, 25 JULY 2025, 10:29 UTC+1

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"Viewpoints" Visual Identity Bridges Tainan's 400-Year Heritage and Modern Design at Taiwan Design Expo 2024

TAIWAN (CHINA) -- /COMMUNICATION/newswire -- Jul 04, 2024

Chung Sheng Chen's "Viewpoints" exhibition, unveiled in October 2024 as a satellite event of the Taiwan Design Expo in Tainan, reimagines the city's vibrant 400-year history through innovative street furniture and a youthful visual identity, inviting visitors to explore the evolving culture of Tainan's alleyways and communal spaces.

FOR IMMEDIATE RELEASE

"Viewpoints" Exhibition Visual Identity Celebrates Tainan's Urban Heritage and Contemporary Culture

"Viewpoints," designed by Chung Sheng Chen and his team, stands as a highlight of the 2024 Taiwan Design Expo, offering a fresh perspective on Tainan's rich urban heritage. The exhibition's visual identity draws inspiration from the city's centuries-old alleyways, temple seats, and communal benches, reflecting the daily rhythms and interactions that define Tainan's unique character. Through expressive illustrations and a refined color palette inspired by local architecture, the design bridges the gap between historical depth and contemporary aesthetics, appealing to a new generation while honoring tradition.

The project's visual language was meticulously crafted using Adobe Illustrator and Photoshop, blending hand-drawn elements with digital techniques. Colors such as brick red, earth green, and ocean blue evoke the textures and tones of Tainan's historic sites, while thick-weight paper and digital printing ensure each piece's vibrancy and detail. The identity is applied across a range of media-including posters, guidebooks, digital banners, and interactive installations-ensuring a cohesive and engaging experience for exhibition visitors and the wider public.

Beyond its visual appeal, "Viewpoints" exemplifies a collaborative approach, connecting professional designers, local businesses, and design students in Tainan. This industry-academia partnership not only revitalizes the city's public spaces but also provides a platform for emerging talent to realize their creative visions in real-world contexts. By integrating cultural research, practical design, and community engagement, the exhibition invites audiences to reflect on Tainan's past, participate in its present, and imagine its future, making "Viewpoints" a significant contribution to both the city's cultural landscape and the broader field of visual communication design.

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Chung Sheng Chen PRHow English/ENG Academic Collaboration  Graphic
Last Updated: 2025-07-15 19:35:42
"Viewpoints" Exhibition Visual Identity Celebrates Tainan's Urban Heritage and Contemporary Culture
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