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ITALY -- /COMMUNICATION/newswire -- Sep 15, 2021
Renowned designer Paul Robb unveils Plasma Sf, a stylistic modular font inspired by the brutalist architecture of London's Southbank, offering a unique combination of form and function for branding and identity projects.
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Renowned designer Paul Robb introduces Plasma Sf, a stylistic modular font inspired by the brutalist architecture of London's Southbank. The font draws inspiration from the negative circles and strong blocks found within the architecture, resulting in an ever-evolving construction project with infinite combinations in both upper and lowercase glyphs.
What sets Plasma Sf apart is its extensive character set with over 80 alternative glyphs, allowing for versatile styles and glyph mixing, giving the typeface a unique personality. Perfect for branding communications, Plasma Sf offers a distinct visual balance, making it an ideal choice for graphic projects.
The Specimen book, a 256-page full-color hard-backed book, was developed as a limited run for the first 20 designers to purchase the font, offering a comprehensive showcase of the font's capabilities.
Developed between July and September 2021, the font's creation involved research photography, on-site sketching, and overcoming the challenge of interpreting simple forms into a dynamic contemporary font.
Paul Robb, a Creative Director and Type designer with over 30 years of experience, is the mastermind behind Plasma Sf. As the Creative Director for Salt&Pepper and the founder of S6 Foundry, he has a proven track record of transforming brands and businesses through expressive and authentic design.
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ITALY -- /COMMUNICATION/newswire -- Jul 06, 2022
Renowned designer Paul Robb unveils Florid Sans, a Swiss-inspired typeface design, completed in 2022, and awarded the prestigious Golden A' Design Award in 2023.
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Agency GraphicITALY -- /COMMUNICATION/newswire -- Oct 10, 2020
Introducing Lunema Specimen, a contemporary neo-grotesque sans serif typeface designed by Paul Robb, awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2021.
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Agency GraphicITALY -- /COMMUNICATION/newswire -- Aug 23, 2020
S6 Foundry, led by Paul Robb, introduces a vibrant brand system and campaign targeting international designers and communication buyers, inspired by traditional funfair signwriting and optical art.
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Agency PrintITALY -- /COMMUNICATION/newswire -- Jul 25, 2019
Renowned designer Paul Robb unveils Monk, a harmoniously balanced font family that seamlessly integrates Latin and Arabic typefaces, offering a unique blend of geometric elegance and historical inspiration.
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Agency GraphicITALY -- /COMMUNICATION/newswire -- Oct 20, 2020
The Accademia of Perugia reveals a robust brand system and campaign designed by Paul Robb, Creative Director and Type designer, in collaboration with the institution's staff and students, aiming to create an energetic, robust, and positive identity system that works across different arts.
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