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/COMMUNICATION/newswire -- COMO, CO, ITALY -- TUESDAY, 22 JULY 2025, 23:43 UTC+1

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Fractal Flower Eye by Yiqi Zhao Wins Iron A' Design Award for Pioneering Brain-Controlled AI Art Interface

UNITED STATES OF AMERICA -- /COMMUNICATION/newswire -- Oct 15, 2024

Yiqi Zhao's Fractal Flower Eye, a groundbreaking brain exercises interface that transforms neural signals into immersive AI-generated fractal art, has been honored with the Iron A' Generative, Algorithmic, Parametric and AI-Assisted Design Award for 2025. Developed at Harvard and exhibited globally, this innovative project merges neuroscience, digital media, and human emotion to redefine interactive art experiences.

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Fractal Flower Eye: A Brain-Driven AI Art Installation Bridging Human Consciousness and Digital Creation

Fractal Flower Eye, designed by Yiqi Zhao, is a revolutionary interface that leverages brain-computer interaction to generate captivating 3D fractal visuals in real time. Utilizing electroencephalography (EEG) sensors, the system captures users' brain activity-such as emotions and focus levels-and translates these signals into dynamic visual patterns through advanced machine learning and mathematical algorithms. The resulting fractals are projected onto a modular four-sided display, creating an immersive environment where participants can literally see their thoughts and feelings come to life.

The project began at Harvard University in 2019 and was further refined with diffusion models in 2022, before being showcased in major cities including London, Hong Kong, and Paris throughout 2023 and 2024. Fractal Flower Eye stands out by fostering a symbiotic relationship between human creativity and AI, allowing users to co-create art that is both unique and deeply personal. Each participant's brainwave data produces a one-of-a-kind "Flower Eye" pattern, which can also be printed as a tangible keepsake, emphasizing the individuality of human consciousness.

This award-winning installation is rooted in rigorous research at the intersection of human-computer interaction and neuroaesthetics. Through user-centered workshops and usability testing, Zhao's team developed a novel interface capable of enhancing emotional regulation and cognitive engagement. Overcoming technical challenges such as isolating EEG signals from facial muscle interference, the team implemented multi-layered data collection to ensure accuracy and responsiveness. The result is a compelling demonstration of how AI can augment, rather than replace, human innovation-offering new possibilities for wellness, self-expression, and interactive digital media.

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Yiqi Zhao PRHow English/ENG Professional  Generative
Last Updated: 2025-07-15 20:39:12

Fractal Flower Eye: A Brain-Driven AI Art Installation Bridging Human Consciousness and Digital Creation
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  • press@adesignaward.com
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  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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