FOR IMMEDIATE RELEASE

"Food Into Opportunities" Recipe Book Empowers Women to Reduce Food Waste and Foster Sustainable Cooking Habits

UDEM Universidad de Monterrey proudly announces the release of "Food Into Opportunities," a groundbreaking recipe book and communication strategy aimed at raising awareness about food waste among women aged 30 to 60. Developed by a talented team of designers and researchers, the project combines a visually engaging hardcover book with dynamic digital content on social media, offering a comprehensive approach to sustainable food practices. The initiative seeks to inform, inspire, and empower households to make the most of their food, reduce waste, and adopt responsible consumption habits.

The first edition of the recipe book focuses on fruits and vegetables, providing readers with practical guidance on using produce at various stages of ripeness, efficient storage techniques, and a collection of seasonal recipes. The book's 180 color pages are printed on high-quality materials, ensuring durability and a professional finish suitable for frequent kitchen use. Complementing the physical book, exclusive branded dishes and digital resources further engage the community, with special rewards for Kickstarter backers to encourage participation and support.

Designed with sustainability in mind, the book utilizes standard letter sizing to minimize production waste and features a robust, glossy hardcover for longevity. The project's hybrid format addresses the information overload often experienced by its target audience, offering a tactile, functional kitchen tool while leveraging digital platforms to expand its reach. By connecting readers with the journey of food from farm to table, "Food Into Opportunities" aims to foster a deeper appreciation for ingredients and promote lasting, eco-friendly habits in everyday cooking. The project's innovative approach and impact have been recognized with a Bronze A' Social Design Award in 2025.

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