FOR IMMEDIATE RELEASE

Player: An XR Video Platform Empowering User Participation and Creativity Through Generative AI

Player, conceived and developed by Suryun Hyeon in Seoul, Republic of Korea, reimagines the way audiences interact with video content by shifting viewers from passive observers to active participants within XR environments. Unlike traditional video platforms that restrict engagement to simple likes or comments, Player leverages generative AI and 3D motion tracking to allow users to step directly into the action. The platform enables users to create personalized avatars, select immersive backgrounds, and follow along with 3D motion data, making participation intuitive and accessible regardless of age or technical skill.

The technology behind Player is designed for compatibility with leading XR devices such as Meta's Quest and Apple's Vision Pro, ensuring a seamless augmented reality experience. Videos uploaded to the platform are enhanced with motion and sound tracking, converting recorded actions into 3D motion data that users can easily replicate. The generative AI-powered interface empowers users to customize their appearance and environment, breaking down barriers to participation and enabling creative self-expression in a safe, inclusive space.

Research for Player focused on Gen-Z users and revealed a strong desire for more interactive and customizable video experiences. By enabling users to record, edit, and share their own participation videos-whether dancing, building, or reacting-Player transforms video consumption into a multidimensional, social activity. This innovation not only enhances user engagement and session duration but also creates new opportunities for content creators and advertisers, fostering a vibrant, participatory community. The recognition from the A' Design Award underscores Player's potential to set new standards in interface, interaction, and user experience design.

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