FOR IMMEDIATE RELEASE

3D Wafers Project Sets New Standard in CGI Food Visuals and Marketing Excellence

Andre Caputo's "3D Wafers" project has been recognized with the Golden A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering category for 2025. Developed in North Vancouver between August and September 2024, this project showcases Caputo's mastery in blending artistic vision with technical innovation to create hyper-realistic CGI food imagery. The illustrations were inspired by the need for more indulgent and captivating visuals in the food industry, aiming to set a new benchmark for marketing excellence.

Utilizing Blender for organic modeling and Cinema 4D with Redshift for rendering, Caputo meticulously crafted each wafer's texture using procedural techniques, ensuring every detail-from crispness to creaminess-was authentically represented. Final color and contrast adjustments in Photoshop elevated the images further, resulting in visuals that not only capture attention but also influence consumer perception and buying decisions. The project's technical specifications, at 3600 x 3600 pixels, allow for high-impact use across digital and print platforms.

Caputo's process involved in-depth research, including physical product analysis with a magnifying glass, and overcoming challenges such as replicating the complex textures and mouthwatering appeal of real wafers. His approach demonstrates how 3D design can surpass traditional photography by eliminating real-world constraints and enabling flawless, consistent presentation. The award-winning 3D Wafers project exemplifies how technical mastery and artistic innovation can transform visual storytelling in the competitive food industry.

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