FOR IMMEDIATE RELEASE

Innovative Visual Identity for Business Consultancy Recognized for Creative Excellence and Emotional Impact

Marko Stanojevic's "What Next" brand identity has captured the Silver A' Design Award in the 2025 Graphics, Illustration and Visual Communication category, celebrating its unique blend of form, function, and narrative. Developed in late 2023, the logo reimagines the familiar "greater than" symbol, transforming it into a question mark delicately balanced atop a smaller square. This minimal yet dynamic composition encapsulates both inquiry and resolution, reflecting the dual nature of the consultancy's mission and sparking curiosity through visual tension.

Stanojevic's design stands out for its deliberate simplicity and clever metaphor. By extracting and rotating a piece of a larger square to create a tipping point, the logo achieves a sense of balance and movement with minimal elements. This approach not only makes the mark easily recognizable and memorable, but also positions it as a versatile asset for a wide range of branding applications-from stationery and signage to digital platforms and mementos. The design's adaptability ensures it remains effective across both physical and digital media, supporting seamless brand expansion.

The "What Next" identity was developed through careful research and analysis of peer institutions, with the goal of infusing a business consultancy with an emotional and human dimension. The project overcame the challenge of breathing life into a traditionally rational sector, delivering a visual language that is both approachable and intellectually stimulating. The Silver A' Design Award acknowledges the project's outstanding creativity, technical execution, and its ability to evoke wonder and engagement in audiences worldwide.

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