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Scarlet Sanitary Pads Packaging: Nature-Inspired Design Brings Comfort and Relief to Consumers

Scarlet, designed by Masoud Najafi Amirkiasar, is a breakthrough in sanitary pad packaging, recently recognized with the Silver A' Packaging Design Award 2025. The project began in Istanbul in May 2023 and concluded in January 2024, with the product now printed and distributed in Iran. Scarlet's packaging stands out for its watercolor landscape illustrations, evoking a sense of liberation, peace, and comfort-qualities that directly address the emotional needs of women during their periods.

The design process was rooted in extensive market and competition analysis, revealing a gap in the Iranian market for packaging that prioritizes relaxation and emotional well-being. By drawing inspiration from serene natural scenes, Scarlet's packaging differentiates itself from conventional designs, which often overlook the importance of visual comfort. The combination of hand-drawn and digital techniques on polyethylene film creates a soothing, eye-catching product that appeals to consumers seeking relief and reassurance.

One of the key challenges was balancing aesthetic appeal with practical functionality, ensuring that the packaging not only attracts attention on the shelf but also communicates a sense of peace and care. The result is a poetic, calming visual language that aligns with Scarlet's mission to provide comfort and support. The Silver A' Design Award recognizes Scarlet's exceptional creativity, technical excellence, and its positive impact on both the market and the consumer experience.

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