FOR IMMEDIATE RELEASE

Avand Pastry's Award-Winning Packaging Marries Artistry, Innovation, and Emotional Impact

Avand, a boutique pastry brand with roots in Istanbul and Rasht, has captured international attention by winning the Iron A' Packaging Design Award 2025. Designed by Masoud Najafi Amirkiasar, Avand's packaging stands out for its artistic approach, drawing inspiration from painting, brush effects, and the emotional resonance of art. The design aims to evoke happiness and leave a lasting impression on customers, much like a memorable piece of artwork. Each pastry is presented in packaging that is both visually striking and deeply connected to the brand's mission of inspiring joy through culinary creativity.

The packaging employs a combination of hand brush painting and digital art, resulting in unique forms and vibrant color palettes dominated by deep green and gold, which reinforce Avand's brand identity. The meticulous attention to detail in both the pastries and their packaging reflects the brand's commitment to transparency, beauty, and craftsmanship. The packaging comes in various sizes to accommodate cakes, cookies, and cups, ensuring that each product is showcased as a work of art. This dynamic identity approach required significant investment and innovation, overcoming initial resistance from the founders and addressing the challenge of consumer acceptance for such a distinctive visual language.

Avand's design process was informed by open-ended interviews with the brand's founders and loyal customers, aiming to capture both the founders' vision and the emotional impact of the pastry experience. The research highlighted the potential for pastry to serve as a source of happiness in everyday life, positioning Avand as a facilitator of joy in a society where such moments are precious. The result is packaging that not only protects and presents the pastries but also elevates the entire customer experience, making each purchase a memorable event. This recognition by the A' Design Award jury affirms Avand's commitment to innovation, artistry, and emotional connection in the world of boutique pastries.

-END-