FOR IMMEDIATE RELEASE

Enable Change: Brand Identity for Isabelle Laporte

Yana Okoliyska, the Creative Director, has unveiled the brand identity for Isabelle Laporte, a professional specializing in Change Management. The design team drew inspiration from the concept of inclusion, reflected in the minimalistic yet bold approach of the brand identity.

The logo symbol, a combination of Isabelle Laporte's initials and the symbol of eternity, embodies the ability to achieve results through the right attitude and direction. The vibrant color scheme and bold type combination further emphasize the brand's essence.

The design and development process spanned over 2 months in 2021, with extensive research on the concept of change and its visual representation. The team overcame the challenge of maintaining a reduced color scheme while effectively communicating the brand's essence.

Yana Okoliyska, known for her extensive experience in design and visual communication for advertising, has received international acclaim for her work. Her independent creative studio, SQUARED, is based in Sofia, Bulgaria, and has been recognized for its bold and impactful design solutions.

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