FOR IMMEDIATE RELEASE

Yana Okoliyska's Brand Identity Design for Balin

Yana Okoliyska's design project, "Joy of Playing," aimed to create a brand identity for Balin, a brand with a purpose to promote healthy active play, develop social and emotional skills, and foster knowledge about the environment through engaging play experiences. The project commenced in mid-2020 and concluded in late 2021, resulting in a visually coherent and fun brand identity that aligns with Balin's values and beliefs.

The design team's approach involved developing a positive and fun visual language based on minimalistic aesthetics and heartwarming aquarelle illustrations. The brand offers beautifully crafted toys that educate, inspire, and delight, with each character having a name and story behind it, fostering an emotional connection with children. The use of sustainable, harmless, and recyclable materials for both the toys and branding assets reflects Balin's commitment to quality and environmental consciousness.

Yana Okoliyska's design project for Balin was honored with the Bronze A' Design Award in 2022, recognizing its outstanding creativity and contribution to promoting healthy play and environmental awareness. The project overcame the challenge of balancing minimalism with a child-friendly appeal, resulting in a visually appealing and purposeful brand identity that resonates with the brand's mission.

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