/COMMUNICATION/newswire -- COMO, CO, ITALY -- SATURDAY, 26 JULY 2025, 12:49 UTC+1
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CHINA -- /COMMUNICATION/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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The brand logo, featuring a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi," embodies the serious attitude of Chinese people towards their bubbly tea. The IP, "Da Qi Xia," metaphorically relates heroism, chivalry, and a lively spirit to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" â encouraging users to drink "Da Qi Cha" and become great achievers.
Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design allows for the portrayal of different states through the movements of "Da Qi Xia," providing a dynamic and interesting vitality.
The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
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CHINA -- /COMMUNICATION/newswire -- Aug 12, 2024
Menghao Zeng's Wanmu Qianjin Astragalus Tea packaging, launched in Shenzhen in January 2025, has been honored with the Silver A' Packaging Design Award for its unique blend of Qing imperial heritage, sustainable materials, and a philanthropic initiative that plants a sapling with every purchase, reflecting a harmonious balance between culture, wellness, and environmental stewardship.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for Gushu Jinzhu, a dried fruit packaging concept that fuses Chinese cultural symbolism, Song Dynasty artistry, and sustainable design, officially launched in Shenzhen in June 2024 and fully implemented by November 2024.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for the Menhao Tea Archival Collection Case, a groundbreaking system that transforms traditional tea evaluation into a scientific, data-driven experience through visual metrics and archival aesthetics.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 21, 2024
Menghao Zeng's Golden Seasons Brick, a travel-friendly tea kit inspired by Eastern heritage and designed in Shenzhen, has been honored with the Silver A' Packaging Design Award 2025 for its unique blend of cultural storytelling, sustainable materials, and modern mobility, redefining the ritual of tea drinking for today's fast-paced lifestyles.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 22, 2024
Menghao Zeng's Kaigua, a hanging ear tea bag packaging inspired by I Ching divination and designed for Generation Z, has been awarded Bronze at the 2025 A' Packaging Design Award. Launched in Shenzhen, China, in May 2024, Kaigua reinvents tea rituals by merging ancient Eastern symbolism with contemporary, efficient tea-drinking experiences for modern consumers.
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