/COMMUNICATION/newswire -- COMO, CO, ITALY -- SATURDAY, 26 JULY 2025, 12:46 UTC+1
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CHINA -- /COMMUNICATION/newswire -- Aug 27, 2023
Introducing "Prominent Chicheng" Jewelry Packaging by Menghao Zeng
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Menghao Zeng introduces "Prominent Chicheng" jewelry packaging, drawing inspiration from Chinese bronze culture and the concept of "Rust Aesthetics." The collection symbolizes Eastern wisdom of bravery, exploration, and loyalty, serving as tokens for both collection and social adornment.
Featuring an "Eastern Mechanical Aesthetics" design, the packaging merges wood, paper, leather, fabric, and alloy materials, embodying courage, exploration, and loyalty. The cover showcases an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection.
Implemented through laser engraving and traditional Chinese "mortise and tenon" design, the packaging emphasizes elegance, security, and efficient storage. With dimensions of 165mm x 133mm x 60mm, it aligns with core principles, emphasizing "daily use" to harness time's power.
Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen. The brand introduces the concept of "Rust Aesthetics," emphasizing the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation.
Challenges overcome include pioneering packaging aesthetics and methodologies, innovative packaging materials and structural design, and universal consideration of both keepsakes and jewelry. The design reflects Eastern wisdom, challenges traditional aesthetics, and fosters positivity through eco-friendly materials and modular design.
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CHINA -- /COMMUNICATION/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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Agency GraphicCHINA -- /COMMUNICATION/newswire -- Aug 12, 2024
Menghao Zeng's Wanmu Qianjin Astragalus Tea packaging, launched in Shenzhen in January 2025, has been honored with the Silver A' Packaging Design Award for its unique blend of Qing imperial heritage, sustainable materials, and a philanthropic initiative that plants a sapling with every purchase, reflecting a harmonious balance between culture, wellness, and environmental stewardship.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for Gushu Jinzhu, a dried fruit packaging concept that fuses Chinese cultural symbolism, Song Dynasty artistry, and sustainable design, officially launched in Shenzhen in June 2024 and fully implemented by November 2024.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for the Menhao Tea Archival Collection Case, a groundbreaking system that transforms traditional tea evaluation into a scientific, data-driven experience through visual metrics and archival aesthetics.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 21, 2024
Menghao Zeng's Golden Seasons Brick, a travel-friendly tea kit inspired by Eastern heritage and designed in Shenzhen, has been honored with the Silver A' Packaging Design Award 2025 for its unique blend of cultural storytelling, sustainable materials, and modern mobility, redefining the ritual of tea drinking for today's fast-paced lifestyles.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 22, 2024
Menghao Zeng's Kaigua, a hanging ear tea bag packaging inspired by I Ching divination and designed for Generation Z, has been awarded Bronze at the 2025 A' Packaging Design Award. Launched in Shenzhen, China, in May 2024, Kaigua reinvents tea rituals by merging ancient Eastern symbolism with contemporary, efficient tea-drinking experiences for modern consumers.
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