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CHINA -- /COMMUNICATION/newswire -- Nov 30, 2023
Menghao Zeng Unveils "Long Xi" - A Fusion of Tradition and Technology
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Menghao Zeng, a renowned designer from Shenzhen, China, introduces "Long Xi," a captivating bronze incense stick packaging that seamlessly merges ancient Eastern culture with modern technology. The design draws inspiration from Eastern culture dating back 2400 years, offering users a distinctive cultural ritual experience. By skillfully blending electroplated aluminum film bags with wooden materials, "Long Xi" creates a heightened sense of technology while paying homage to historical traditions.
What sets "Long Xi" apart is its unique cross-material visual, incorporating aluminum-coated bags and wooden boxes to enhance the product's appeal. The wooden box features a sliding structure and multi-layered stickers, replacing conventional plastic seals, harmoniously blending ceremony and practicality. The series arises from a blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience that aligns with the brand.
To realize this design, advanced technology and meticulous replication of bronze patterns from 2400 years ago were employed. The packaging employs various cotton paper labels for sealing and printing historical documentary materials, along with gold stamping and embossing techniques to add visual depth. The result is a product that fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
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CHINA -- /COMMUNICATION/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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Agency GraphicCHINA -- /COMMUNICATION/newswire -- Aug 12, 2024
Menghao Zeng's Wanmu Qianjin Astragalus Tea packaging, launched in Shenzhen in January 2025, has been honored with the Silver A' Packaging Design Award for its unique blend of Qing imperial heritage, sustainable materials, and a philanthropic initiative that plants a sapling with every purchase, reflecting a harmonious balance between culture, wellness, and environmental stewardship.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for Gushu Jinzhu, a dried fruit packaging concept that fuses Chinese cultural symbolism, Song Dynasty artistry, and sustainable design, officially launched in Shenzhen in June 2024 and fully implemented by November 2024.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for the Menhao Tea Archival Collection Case, a groundbreaking system that transforms traditional tea evaluation into a scientific, data-driven experience through visual metrics and archival aesthetics.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 21, 2024
Menghao Zeng's Golden Seasons Brick, a travel-friendly tea kit inspired by Eastern heritage and designed in Shenzhen, has been honored with the Silver A' Packaging Design Award 2025 for its unique blend of cultural storytelling, sustainable materials, and modern mobility, redefining the ritual of tea drinking for today's fast-paced lifestyles.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 22, 2024
Menghao Zeng's Kaigua, a hanging ear tea bag packaging inspired by I Ching divination and designed for Generation Z, has been awarded Bronze at the 2025 A' Packaging Design Award. Launched in Shenzhen, China, in May 2024, Kaigua reinvents tea rituals by merging ancient Eastern symbolism with contemporary, efficient tea-drinking experiences for modern consumers.
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