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Sergio Dalla Riva Coffee Packaging: A Contemporary Tribute to Italian Coffee Culture and Craftsmanship

In 2025, Olha Takhtarova's design for Sergio Dalla Riva coffee packaging received the prestigious Iron A' Packaging Design Award, recognizing its exceptional ability to unite Italian heritage with modern sophistication. Drawing inspiration from Sergio Dalla Riva's five-decade legacy and deep roots in Italian coffee culture, the packaging features a matte black backdrop, gold accents, and the Italian tricolor, all underscored by elegant serif typography and the founder's signature. The result is a visually striking homage that communicates both the grandeur and authenticity of the brand.

What sets this packaging apart is its thoughtful integration of form and function. Each element-from the tactile matte finish and hot foil stamping to the blend-specific accents and educational content-serves a dual purpose: enhancing shelf presence and providing valuable information to coffee enthusiasts. The reverse of each package includes detailed taste profiles, roast strength scales, and brewing instructions, making product selection both engaging and accessible. The use of premium laminated materials for pouches and sturdy cardboard for capsule boxes ensures durability and product freshness, while advanced printing techniques deliver vivid color and clarity.

The design process was informed by extensive research into consumer preferences for luxury coffee products, color psychology, and the need for clear, consistent branding across multiple formats. Overcoming the challenge of balancing tradition with contemporary appeal, Takhtarova's visual system delivers a cohesive identity that honors Sergio Dalla Riva's legacy while meeting the expectations of today's discerning coffee drinkers. The award-winning packaging stands as a testament to the enduring power of Italian design, blending narrative, elegance, and practicality in every detail.

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