FOR IMMEDIATE RELEASE

Pepsi New Year 2022 LTO

PepsiCo Design & Innovation has launched a series of six limited edition cans for the New Year 2022, as part of Pepsi’s ‘Light up the Winter Holidays’ campaign in Russia. The festive designs aim to capture the spirit of the season and create memorable moments for consumers.

These unique cans feature interactive functional elements, including QR codes that unlock promotions when scanned with a smartphone. Consumers can participate in contests to win limited edition glowing hoodies and t-shirts, enhancing their holiday experience.

Based in New York, PepsiCo Design & Innovation has been recognized with the prestigious Golden A' Design Award in Packaging Design for this innovative and engaging project, showcasing their commitment to excellence and creativity.

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