FOR IMMEDIATE RELEASE

Lay's Smiles Campaign

PepsiCo Design & Innovation has launched the Lay's Smiles Campaign in Russia, aiming to spread joy and positivity while supporting the Best Buddies Foundation. The design challenge for the campaign was to create a cohesive and joyful pack that incorporates a smiling face, stays true to the Lay's brand, and visually supports the Best Buddies Foundation.

The Lay's Smiles Campaign in Russia is a purposeful move by Lay's to promote positive vibes and share joy with others after a challenging year. The campaign supports the Friendship Program of the Best Buddies Foundation, with one ruble donated from each pack purchased, establishing Lay's as a purposeful brand.

The Lay's Smiles Campaign was awarded Bronze in the A' Packaging Design Award in 2022, recognizing its outstanding and creatively ingenious design that contributes to quality of life improvements and makes the world a better place.

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