/COMMUNICATION/newswire -- COMO, CO, ITALY -- FRIDAY, 22 NOVEMBER 2024, 06:26 UTC+1
HIGH RESOLUTION IMAGE AVAILABLE
UNITED STATES OF AMERICA -- /COMMUNICATION/newswire -- Aug 10, 2021
PepsiCo Design & Innovation introduces the Lay's Flavor Swap Influencer Kit, a fun experiment reimagining beloved Frito-Lay flavors for Summer 2021.
FOR IMMEDIATE RELEASE
PepsiCo Design & Innovation has unveiled the Lay's Flavor Swap Influencer Kit, a creative project that reimagines beloved Frito-Lay flavors for Summer 2021. The distinctive flavors of Funyuns® and Doritos® were brought to Layâs® chips, creating a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
The Design Team combined the current Layâs® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings calls back to the shapes of the original chips, highlighting the collaborative aspect between the brands. Additionally, a collective influencer kit was created and delivered to media personalities to start discussions and build buzz for the program.
PepsiCo Design & Innovation, based in New York, United States, has been awarded the Iron A' Design Award in 2022 for the Lay's Flavor Swap Influencer Kit. This award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics, contributing to a better world.
-END-
UNITED STATES OF AMERICA -- /COMMUNICATION/newswire -- Nov 12, 2021
PepsiCo Design & Innovation introduces the Mirinda Vintage Special Edition, a fusion of heritage and modernity, targeting Gen Z and loyal consumers alike.
FOR IMMEDIATE RELEASE
Agency PackagingUNITED STATES OF AMERICA -- /COMMUNICATION/newswire -- Aug 13, 2021
PepsiCo Design & Innovation Launches Lay's Smile Campaign in Russia to Spread Positivity and Support Best Buddies Foundation
FOR IMMEDIATE RELEASE
Agency PackagingUNITED STATES OF AMERICA -- /COMMUNICATION/newswire -- Nov 19, 2021
PepsiCo Design & Innovation introduces Bubly Bounce, a line extension that brings a touch of caffeine to the beloved bubly brand, offering dual flavors and maintaining the iconic bubly design elements.
FOR IMMEDIATE RELEASE
Agency PackagingJoin our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews and press releases.
Create Your Journalist Account