FOR IMMEDIATE RELEASE

Yanghe Naked Bottle Liquor: A Fusion of Heritage and Modern Aesthetics in Baijiu Packaging

Yanghe Naked Bottle Liquor, designed by Heijie He and team, has achieved the Golden A' Packaging Design Award 2025, recognizing its exceptional approach to baijiu packaging. Drawing inspiration from the nostalgic spirit of modernity and the brand's storied heritage, the design revives classic elements such as the plum bottle and butterfly label. This innovative packaging not only pays homage to Yanghe's legacy but also introduces a fashionable, minimalist aesthetic that appeals to contemporary consumers.

The design stands out through its harmonious blend of traditional and modern features. The iconic blue-green crystal glass bottle, reminiscent of liquid moonlight, is accentuated by a unique goat-horn structure-a subtle nod to Yanghe's classic motifs. The bottle's simple lines and refined color palette create a visually striking presence on shelves, instantly drawing consumer attention and reinforcing brand recognition. The packaging's retro elegance is further enhanced by optimized details in the butterfly label, balancing historical reverence with a fresh, value-added appeal.

Developed in Nanjing, Jiangsu, from November 2024, the project tackled the challenge of elevating the perceived value of naked bottle liquor. By integrating oriental craftsmanship with modern design principles, the team successfully redefined baijiu aesthetics, offering a product that resonates with both tradition and innovation. The result is a packaging solution that not only preserves Yanghe's distinguished identity but also sets a new standard for the industry, as recognized by the international design community.

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