/COMMUNICATION/newswire -- COMO, CO, ITALY -- TUESDAY, 22 JULY 2025, 02:20 UTC+1
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CHINA -- /COMMUNICATION/newswire -- Sep 25, 2024
Heijie He's Guijiu 20, inspired by Guizhou's landscapes and ethnic heritage, has been awarded the Golden A' Packaging Design Award 2025 for its innovative blend of traditional motifs, modern craftsmanship, and unique bottle design, setting a new standard for Chinese baijiu packaging since its market release in June 2024.
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Guijiu 20, designed by Heijie He and a talented team, has been recognized with the prestigious Golden A' Packaging Design Award 2025 for its groundbreaking approach to baijiu packaging. Launched in June 2024, the design draws deep inspiration from the natural beauty and rich cultural tapestry of Guizhou, China. By refining traditional patterns and symbols from local ethnic minorities, Guijiu 20 embodies a harmonious blend of heritage and innovation, offering a product that stands out in both form and function.
The packaging's standout feature is its distinctive bottle, shaped with a round top and square base to symbolize the ancient Chinese philosophy of "heaven round, earth square." The bottle's surface integrates annual ring motifs and terrace lines, visually expressing the concepts of vintage and regional identity. Crafted from high-transparency glass with a metallic cap, the bottle achieves a luxurious ceramic-like texture through advanced surface treatment, significantly reducing production costs while maintaining a high-end feel. Three-dimensional reliefs of butterflies, phoenixes, birds, and fish adorn the bottle, symbolizing prosperity and good fortune, while the label's vibrant colors and landscape motifs further reinforce the product's Guizhou roots.
Guijiu 20's design not only challenges the traditional cylindrical forms and color palettes prevalent in the Chinese baijiu market but also enhances consumer experience through its ergonomic square grip and unmistakable visual identity. The project overcame significant technical and market challenges, including shifting consumer perceptions and pioneering new glass treatment technologies. The result is a packaging solution that is both visually striking and deeply meaningful, reflecting the brand's commitment to quality, cultural authenticity, and innovation.
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CHINA -- /COMMUNICATION/newswire -- Jul 17, 2024
Heijie He, alongside a skilled design team, has been honored with the Bronze A' Packaging Design Award 2025 for "Handicraft Class 10 Years," a baijiu packaging project inspired by the rich heritage and artisanal craftsmanship of Chinese brewing, designed in Nanjing, China, and recognized for its innovative blend of tradition, security, and collectible artistry.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Oct 17, 2024
Heijie He's Moutai Dream Red, a striking wine packaging design inspired by Chinese culture and crafted for the iMoutai app, has earned the prestigious Platinum A' Packaging Design Award 2025, celebrating its fusion of tradition, sustainability, and modern aesthetics.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 28, 2024
Heijie He and team have been honored with the Bronze A' Packaging Design Award 2025 for "Su Jiu Dong Po," a baijiu packaging collection inspired by the life and poetry of Su Shi, blending Song dynasty porcelain aesthetics with contemporary craftsmanship to create a multi-sensory cultural experience in Nanjing, Jiangsu province.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 29, 2024
Heijie He and the design team have been honored with the prestigious Golden A' Packaging Design Award 2025 for their Yanghe Naked Bottle Liquor, a striking blend of tradition and modernity that reimagines classic baijiu packaging with retro elegance and contemporary flair, unveiled in Nanjing, China.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Sep 13, 2024
Heijie He's Kweichow Moutai baijiu packaging, inspired by Tang Dynasty heritage and designed for the Japanese market, has been honored with the prestigious Golden A' Packaging Design Award 2025 for its unique blend of Chinese and Japanese cultural elements, symbolizing centuries of friendship and exchange.
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