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/COMMUNICATION/newswire -- COMO, CO, ITALY -- TUESDAY, 22 JULY 2025, 02:20 UTC+1

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Guijiu 20 Baijiu Packaging Wins Golden A' Design Award for Cultural Innovation

CHINA -- /COMMUNICATION/newswire -- Sep 25, 2024

Heijie He's Guijiu 20, inspired by Guizhou's landscapes and ethnic heritage, has been awarded the Golden A' Packaging Design Award 2025 for its innovative blend of traditional motifs, modern craftsmanship, and unique bottle design, setting a new standard for Chinese baijiu packaging since its market release in June 2024.

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Guijiu 20: A Fusion of Guizhou Culture and Modern Baijiu Packaging Excellence

Guijiu 20, designed by Heijie He and a talented team, has been recognized with the prestigious Golden A' Packaging Design Award 2025 for its groundbreaking approach to baijiu packaging. Launched in June 2024, the design draws deep inspiration from the natural beauty and rich cultural tapestry of Guizhou, China. By refining traditional patterns and symbols from local ethnic minorities, Guijiu 20 embodies a harmonious blend of heritage and innovation, offering a product that stands out in both form and function.

The packaging's standout feature is its distinctive bottle, shaped with a round top and square base to symbolize the ancient Chinese philosophy of "heaven round, earth square." The bottle's surface integrates annual ring motifs and terrace lines, visually expressing the concepts of vintage and regional identity. Crafted from high-transparency glass with a metallic cap, the bottle achieves a luxurious ceramic-like texture through advanced surface treatment, significantly reducing production costs while maintaining a high-end feel. Three-dimensional reliefs of butterflies, phoenixes, birds, and fish adorn the bottle, symbolizing prosperity and good fortune, while the label's vibrant colors and landscape motifs further reinforce the product's Guizhou roots.

Guijiu 20's design not only challenges the traditional cylindrical forms and color palettes prevalent in the Chinese baijiu market but also enhances consumer experience through its ergonomic square grip and unmistakable visual identity. The project overcame significant technical and market challenges, including shifting consumer perceptions and pioneering new glass treatment technologies. The result is a packaging solution that is both visually striking and deeply meaningful, reflecting the brand's commitment to quality, cultural authenticity, and innovation.

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Heijie He PRHow English/ENG Agency  Packaging
Last Updated: 2025-07-15 17:29:13
Guijiu 20: A Fusion of Guizhou Culture and Modern Baijiu Packaging Excellence
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Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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