FOR IMMEDIATE RELEASE

128 Bpm Gin Packaging: Where Music, Art, and Mixology Converge in Award-Winning Design

Blending the evocative spirit of Blues music with the artistry of packaging, Ximena Ureta's "128 Bpm" gin packaging stands as a testament to creative innovation and emotional storytelling. Drawing inspiration from iconic Blues tracks and the genre's foundational influence on modern music, Ureta crafted a design that harmonizes rhythm, color, and symbolism. The project's heartbeat-128 beats per minute-mirrors the tempo of happiness and the pulse of a lively heart, infusing the packaging with both energy and meaning.

The design's unique features include a striking blue palette, referencing the Blues genre and the D'Angelico Deluxe guitar, and the integration of wings and birds to symbolize creative freedom and the migration of music across eras. The birds, depicted as collectors of botanicals, tie the narrative back to the gin itself, merging the journey of music with the essence of the spirit. The tactile, velvety Fasson Cotton White paper, intricate embossing, gold foil accents, and digital printing techniques create a multisensory experience that elevates the product beyond traditional packaging.

Produced for an article in Contraseña Magazine and unveiled at Print Santiago 2024, "128 Bpm" showcases advanced printing technologies, including HP Indigo digital presses and Digicon finishing processes. The project overcame the challenge of uniting musical tempo and genre with the heart of gin, resulting in a design that not only celebrates the legacy of Blues but also invites consumers to experience the harmony between music and mixology. The Golden A' Design Award recognizes "128 Bpm" as a trendsetting creation that advances the art of packaging and connects deeply with audiences worldwide.

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