FOR IMMEDIATE RELEASE

West Lake Beer Packaging Design Celebrates Hangzhou's Iconic Scenery and Chinese Artistic Heritage

China Resources Snow Breweries has achieved international recognition with its West Lake Beer packaging, which was awarded the prestigious Silver A' Packaging Design Award in 2025. The design draws inspiration from the renowned West Lake in Hangzhou, incorporating its natural beauty and cultural landmarks such as the Broken Bridge and Three Ponds Mirroring the Moon. Through a harmonious blend of abstract visual symbols, Eastern aesthetics, and Song Dynasty calligraphy, the packaging serves as a tribute to the region's rich heritage while delivering a modern and sophisticated appeal.

The packaging stands out for its unique artistic interpretation of West Lake's scenery, using gold stamping on the exterior box and high-quality green glass for the bottle. This not only enhances the tactile and visual experience but also preserves the beer's freshness by protecting it from UV light. The design's innovative use of seal script font and calligraphic typography further connects consumers to the cultural essence of West Lake, making each bottle a window into the area's storied past and artistic traditions.

Beyond aesthetics, the packaging design introduces interactive elements, such as the Three Ponds Mirroring the Moon stone towers, which visually represent the beer's flavor profiles and encourage social engagement among drinkers. The matte film outer box, with its jade-like texture, adds to the sensory experience, reflecting both the high quality of the product and the cultural richness of the West Lake Beer brand. Extensive research and creative challenges were overcome to faithfully translate West Lake's spirit into a contemporary product, setting a new benchmark for how traditional culture can be celebrated through modern packaging design.

-END-