FOR IMMEDIATE RELEASE

Nong Li Beer Packaging: Fusing Yangshao Cultural Heritage with Modern Brewing Excellence

China Resources Snow Breweries, headquartered in Beijing, has achieved global recognition by winning the Platinum A' Packaging Design Award 2025 for its Nong Li beer packaging. The award, which celebrates world-class innovation and design excellence, highlights Nong Li's unique approach to integrating ancient Chinese culture with contemporary packaging. The design draws inspiration from the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, a symbol of the Yangshao Culture, and incorporates motifs that reflect the rich history of Chinese brewing and etiquette.

Nong Li stands out for its meticulous attention to cultural detail. The bottle's form echoes the silhouette of Neolithic painted pottery, while geometric patterns and ripple motifs add both aesthetic appeal and functional grip. The cap is adorned with illustrations depicting the four-step toast ritual from ancient China-taste, offer, respond, and reciprocate-inviting consumers to experience a genteel tradition with every sip. Each bottle is presented in a gift box alongside traditional Gu drinking vessels, making it an ideal choice for gifting or ceremonial occasions.

The realization of Nong Li's packaging involved a fusion of black pottery craftsmanship and modern glasswork, resulting in a dark-hued bottle that protects the beer from light and temperature fluctuations. This, combined with a precise sealing method, ensures the preservation of flavor. The design process, completed in January 2023, required extensive research into Yangshao Culture and Chinese liquor traditions, overcoming the challenge of translating ancient artistry into a modern, accessible product. Nong Li not only revives historical brewing techniques but also sets a new standard for cultural innovation in the beverage industry.

-END-