FOR IMMEDIATE RELEASE

Ken 14: Award-Winning Eco-Friendly Beer Packaging Inspired by Nature and Chinese Heritage

Ken 14, the latest creation from China Resources Snow Breweries, stands out as the first beer in China made entirely from domestic raw materials. Drawing inspiration from the expansive barley fields of Hulunbuir, the design team abstracted and deconstructed the natural landscape, using a palette of white, green, and gold to symbolize the journey of barley from seedling to maturity. The packaging immerses consumers in the vitality of nature, evoking the hope and energy of a new harvest with every can.

What sets Ken 14 apart is its holistic approach to sustainability. The packaging utilizes a biobased leather alternative made from spent grain, produced without organic solvents to ensure it is odorless and free of harmful substances. Complemented by environmentally friendly non-woven fabric, recyclable kraft paper bags, and biodegradable renewable paper boxes, every element of Ken 14's packaging adheres to the 4R principles-reduce, reuse, recycle, and renew. The design also pays homage to Chinese heritage by incorporating the visual style of old Chinese newspapers, creating a user-friendly and emotionally resonant experience for consumers.

The interactive packaging experience is further enhanced by its unique paper texture and thoughtful storytelling, allowing consumers to connect with the product's origins and sustainable values. Ken 14's launch aligns with global efforts toward carbon neutrality, supporting the domestic barley industry and promoting harmony between people and nature. Overcoming challenges in material innovation and production, the design team has successfully delivered a product that is both visually captivating and environmentally responsible, earning Ken 14 the prestigious Silver A' Packaging Design Award in 2025.

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