FOR IMMEDIATE RELEASE

Recognition for Groundbreaking Visual Identity at the Haiyan Smart Home Competition in Haiyan County

Kan Zhao, Associate Professor at Zhejiang Gongshang University and Design Director at Hangzhou Big Soundwave Culture Creative Co., Ltd., has been honored with the Bronze A' Design Award in the Graphics, Illustration and Visual Communication category for his work on the Haiyan Smart Home Competition. The project, commissioned by the Haiyan County Government, aimed to create a compelling visual identity for the "Cultural and Creative Competition of Smart Homes" held in September 2023. Zhao's design stands out for its forward-thinking approach, focusing on the transformative impact of smart technology on modern home life.

Drawing inspiration from the rapid evolution of smart home technology, Zhao's main visual features a rotating, twisted 3D house form, symbolizing the ongoing change and reconstruction within the home environment. This innovative graphic language, paired with a tech-inspired color palette, distinguishes the design from conventional regionally themed visuals. The identity was realized through advanced digital tools and 3D modeling, ensuring clarity and adaptability across various media, including installations, posters, and merchandise. The seamless integration of digital and physical elements was achieved through meticulous material selection and precise printing techniques.

The competition's visual identity not only attracted significant attention and media coverage but also facilitated partnerships between winning designers and local enterprises, contributing to Haiyan's industrial growth. Zhao's design overcame challenges of balancing innovation with public relatability and ensuring practical production feasibility. The project has enhanced the social influence of Haiyan County, promoted local industry development, and set a benchmark for future visual communication in the smart home sector.

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