FOR IMMEDIATE RELEASE

7Up Destinations Venezuela: Limited-Edition Beverage Packaging

PepsiCo Design and Innovation has unveiled the exclusive 7Up Destinations Venezuela series, a limited-edition beverage packaging capturing the essence of Venezuela's picturesque destinations. The series, available for purchase in Venezuela, features four iconic locations: Adicora, Los Roques, El Yaque, and Canaima, each reflecting the country's lush flora and refreshing attitude.

The design harmoniously blends local flora and fauna with the refreshing taste of 7Up, aiming to inspire an emotional connection with consumers. The classic 7Up green on the front of the can ensures easy brand recognition, while the tropical aqua blue backdrop on the back embraces travel-inspired graphics, delivering vacation vibes to the LATAM market.

PepsiCo Design and Innovation, based in New York, USA, has been recognized for this outstanding design with a Bronze A' Design Award in Packaging Design. The series has been lauded for its creativity, authenticity, and incorporation of best practices in art, science, design, and technology, contributing to quality of life improvements.

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