FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Bronze at the prestigious A' Packaging Design Award with Lay's Love Packaging.

PepsiCo Design and Innovation's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Lay's Love Packaging” by PepsiCo Design and Innovation has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2022, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Lay's Love Packaging but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the packaging domain.

The visionary behind “Lay's Love Packaging” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Lay's Love Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Lay's Love Packaging

What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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