/COMMUNICATION/newswire -- COMO, CO, ITALY -- SATURDAY, 26 JULY 2025, 13:24 UTC+1
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ITALY -- /COMMUNICATION/newswire -- May 13, 2024
Atb Brand Identity by Menghao Zeng has been honored with the Bronze A' Design Award for 2024, signifying outstanding design achievement in Graphics, Illustration and Visual Communication Design.
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Menghao Zeng's groundbreaking Graphic sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Graphics, Illustration and Visual Communication Design Competition.
In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Atb Brand Identity” by Menghao Zeng has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2024, in the highly competitive graphics, illustration and visual communication design category.
This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Atb Brand Identity but also emphasizes the influential role of Shenzhen Chushan Design Culture Group Co., Ltd. in elevating standards within the graphic domain.
The visionary behind “Atb Brand Identity” Menghao Zeng, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.
To explore “Atb Brand Identity” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning graphic.
About Atb Brand Identity
The brand name Atb, representing All The Best, draws inspiration from a gorilla for its logo. To evoke feelings of safety and technology, the concept merges the gorilla with futuristic elements, creating a dual attribute gorilla totem. Addressing packaging needs across three categories: high end, trendy, and regular. The design incorporates a gorilla troop concept as visual anchors. These serve to maintain a consistent brand tone while introducing distinct stylistic attributes for each product category. The brand is committed to conveying concepts of safety, reliability, and cutting-edge.
About A' Design Awards
The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Graphics, Illustration and Visual Communication Design Award honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
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CHINA -- /COMMUNICATION/newswire -- Jul 18, 2023
Xuannao Master Cha, a project by Menghao Zeng, is a brand identity design that integrates Chinese cultural elements to create a compelling visual concept for a bubbly tea brand. The design draws inspiration from Chinese calligraphy, Qi Gong, and the national treasure, the panda, to resonate with the essence of the product.
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Agency GraphicCHINA -- /COMMUNICATION/newswire -- Aug 12, 2024
Menghao Zeng's Wanmu Qianjin Astragalus Tea packaging, launched in Shenzhen in January 2025, has been honored with the Silver A' Packaging Design Award for its unique blend of Qing imperial heritage, sustainable materials, and a philanthropic initiative that plants a sapling with every purchase, reflecting a harmonious balance between culture, wellness, and environmental stewardship.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for Gushu Jinzhu, a dried fruit packaging concept that fuses Chinese cultural symbolism, Song Dynasty artistry, and sustainable design, officially launched in Shenzhen in June 2024 and fully implemented by November 2024.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 16, 2024
Shenzhen-based designer Menghao Zeng has been awarded the prestigious Golden A' Packaging Design Award 2025 for the Menhao Tea Archival Collection Case, a groundbreaking system that transforms traditional tea evaluation into a scientific, data-driven experience through visual metrics and archival aesthetics.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Aug 21, 2024
Menghao Zeng's Golden Seasons Brick, a travel-friendly tea kit inspired by Eastern heritage and designed in Shenzhen, has been honored with the Silver A' Packaging Design Award 2025 for its unique blend of cultural storytelling, sustainable materials, and modern mobility, redefining the ritual of tea drinking for today's fast-paced lifestyles.
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Agency PackagingCHINA -- /COMMUNICATION/newswire -- Jul 22, 2024
Menghao Zeng's Kaigua, a hanging ear tea bag packaging inspired by I Ching divination and designed for Generation Z, has been awarded Bronze at the 2025 A' Packaging Design Award. Launched in Shenzhen, China, in May 2024, Kaigua reinvents tea rituals by merging ancient Eastern symbolism with contemporary, efficient tea-drinking experiences for modern consumers.
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