FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Golden at the prestigious A' Advertising, Marketing and Communication Design Award with Pepsi Smart Can Beverage.

PepsiCo Design and Innovation's groundbreaking Advertising sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Advertising, Marketing and Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Pepsi Smart Can Beverage” by PepsiCo Design and Innovation has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2025, in the highly competitive advertising, marketing and communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the Pepsi Smart Can Beverage but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the advertising domain.

The visionary behind “Pepsi Smart Can Beverage” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Pepsi Smart Can Beverage” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning advertising.

About Pepsi Smart Can Beverage

In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Advertising, Marketing and Communication Design Award honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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