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YumYum Sausage Rolls' New Packaging Celebrates Nigerian Culture with Eye-Catching Colors and Bold Typography

PepsiCo Design and Innovation has introduced a striking new packaging design for YumYum sausage rolls, drawing direct inspiration from the lively markets and vibrant culture of Nigeria. The refreshed visual identity features an intense yellow logotype and bold, oversized typography that stands out on slim, modern packaging. A unique window in the packaging offers a tempting glimpse of the snack inside, enhancing shelf appeal and consumer engagement.

The design team sought to capture the essence of Nigeria's bustling energy, where boldness is woven into daily life. By incorporating eye-catching colors and dynamic design elements, the new YumYum packaging reflects the spirited lifestyle of people always on the move. The packaging not only attracts attention but also communicates the product's promise of a quick, tasty solution for hunger, resonating with the fast-paced rhythm of Nigerian consumers.

This innovative redesign has earned the Iron A' Packaging Design Award for 2025, a recognition given to practical and creative solutions that meet industry standards while delivering positive user experiences. The award highlights YumYum's commitment to integrating best practices in packaging design, ensuring both functionality and emotional appeal. The new look is set to strengthen YumYum's presence in the market, celebrating local culture and delivering on the brand's promise of satisfaction and enjoyment.

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