FOR IMMEDIATE RELEASE

Pepsi Smart Can: A Digital Portal Revolutionizing Beverage Engagement and Storytelling

PepsiCo Design and Innovation has introduced the Pepsi Smart Can, a first-of-its-kind beverage experience that redefines how consumers interact with their favorite drink. Developed in New York and launched globally, the Pepsi Smart Can leverages cutting-edge technology to deliver tailored content directly to consumers, connecting them with music, sports, food, and fashion experiences curated by local creators. This innovative product was designed to celebrate the global Pepsi redesign and to offer an always-on platform for immersive storytelling.

The Pepsi Smart Can stands out in a crowded digital landscape by offering a unique, interactive experience that goes beyond traditional promotional items. Unlike fleeting campaigns, the Smart Can provides ongoing engagement, inviting consumers to explore a world of content that reflects their passions and communities. By collaborating with local creators, PepsiCo ensures that the content remains relevant, vibrant, and culturally resonant, setting a new standard for brand interaction in the beverage industry.

This pioneering approach has not gone unnoticed. The Pepsi Smart Can was honored with the Golden A' Design Award in 2025, a recognition reserved for outstanding, trendsetting creations that advance design, technology, and consumer experience. The award highlights PepsiCo's commitment to innovation and its vision for the future of interactive marketing, positioning the Pepsi Smart Can as a venerated product that is shaping the next generation of brand storytelling worldwide.

-END-