FOR IMMEDIATE RELEASE

Doritos Partners with Preta Comics Artists to Spotlight Diversity at Feira Preta Festival

Doritos Fiera Preta 2024 is a bold new packaging initiative from PepsiCo Design and Innovation, developed to celebrate and amplify Black voices through art. The project was inspired by Doritos' commitment to global diversity and inclusion, and specifically honors Feira Preta, the largest Black culture event in Latin America. For this special edition, Doritos collaborated with three talented artists from Preta Comics, an initiative of the Feira Preta Institute dedicated to promoting local Black creatives.

Feira Preta has evolved over 16 years from a small fair into a vibrant three-day festival, serving as a vital platform for the exchange of material and symbolic goods, the preservation of cultural roots, and the transfer of knowledge across generations. The Doritos Fiera Preta 2024 packaging reflects this spirit, featuring powerful artwork that embodies the energy, resilience, and creativity of the Black community. Each design element was thoughtfully crafted to ensure that the stories and identities of the artists are front and center, making the packaging itself a celebration of heritage and empowerment.

This innovative approach to packaging not only highlights Doritos' ongoing support for underrepresented voices but also creates a tangible connection between consumers and the cultural richness of Feira Preta. The project's impact and artistic excellence were recognized with the prestigious Silver A' Packaging Design Award in 2025, a testament to the creative vision and technical mastery behind the collaboration. Through this initiative, Doritos continues to champion diversity, foster positive change, and inspire wonder through design.

-END-