FOR IMMEDIATE RELEASE

Doritos x Empirical Nacho Cheese Spirit Influencer Kit Recognized for Creativity and Innovation

PepsiCo Design and Innovation, in collaboration with flavor company Empirical, has been awarded the prestigious Silver A' Packaging Design Award 2025 for their Doritos x Empirical Nacho Cheese Spirit Influencer Kit. This inventive project reimagined the iconic Doritos Nacho Cheese flavor by infusing it into a unique spirit, creating a product that quickly became a sensation across the United States. The limited-edition release, launched in 2023, sold out in less than six hours and received widespread attention from major media outlets including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine.

The Doritos Nacho Cheese Spirit Influencer Kit stands out for its bold approach to flavor innovation and packaging design. By partnering with Empirical, Doritos extended its signature taste into an entirely new category, surprising fans and industry experts alike. The kit not only showcased the versatility of the beloved nacho cheese flavor, which has previously appeared in dips and popcorn, but also set a new standard for creative collaborations in the food and beverage industry. Food & Wine described the spirit as "unlike anything you've ever smelled or tasted - and not in a bad way," highlighting its unique appeal.

The Silver A' Design Award recognizes products that demonstrate exceptional creativity, technical excellence, and the ability to evoke positive emotions and wonder. The Doritos x Empirical Nacho Cheese Spirit Influencer Kit exemplifies these qualities, blending artistic skill with innovative thinking to deliver a memorable and engaging experience for consumers and influencers. This accolade further cements Doritos' reputation for pushing boundaries and delivering unexpected, buzzworthy products to market.

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