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Onshore Roasters: Award-Winning Branding for the Luxury Yacht Coffee Experience

Onshore Roasters, conceived by designer Cansu Dagbagli Ferreira, has achieved international recognition by winning the Silver A' Design Award in 2025. The brand identity draws inspiration from tranquil mornings on the open water, where the interplay of sunlight, sea waves, and the ritual of coffee come together. The logo, a harmonious blend of a coffee bean, sunbeams, and ocean waves, encapsulates the essence of slow living and indulgence, perfectly suited for the luxury yacht lifestyle.

What sets Onshore Roasters apart is its commitment to both elegance and sustainability. The packaging is crafted from recycled paper, reinforcing eco-conscious values without compromising on sophistication. The earthy, soothing color palette and minimalist design language evoke a sense of purity and refinement, while the branding seamlessly extends across digital and physical touchpoints, from business cards and posters to web design and packaging for 1 kg pouches and metal tins.

The design process was rooted in research, including interviews with luxury yacht management to understand the unique needs of this discerning clientele. The result is a brand that not only delivers consistent, high-quality coffee to yacht owners worldwide but also addresses their desire for sustainable luxury. Overcoming challenges such as sourcing recyclable packaging that preserves freshness, Onshore Roasters stands as a testament to innovative design thinking and a deep understanding of its audience, setting a new standard for premium coffee branding on the seas.

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